Facebook has been the cornerstone of social media marketing for the past half-decade, and there doesn’t appear to be any chance of this changing soon. The biggest reason is simply that Facebook is where people spend most of their time online. It dwarfs all other social networks in both user count and time spent on the site. It has greatly improved the way people communicate with each other as well as the way they interact with businesses, and it remains extremely relevant.
Beyond being a glorified (and free) Yellowpages listing online, business Facebook pages are extremely effective for two main reasons. First, once a customer ‘likes’ your business’s page, they are effectively subscribed to everything you do on the website. Your updates, photos, videos, and links show up in your customers’ frequently checked newsfeed. While this is nice, it’s not unlike e-mail marketing. The second reason, however, really sets Facebook apart. Every time your fans interact with your Facebook page, it is broadcast to all of their friends. This includes them ‘liking’ your status updates or links as well as liking or commenting on your page itself.
In light of this, it’s no surprise that many cutting edge businesses are now directing traffic from marketing and advertising directly to Facebook, instead of to their own website. In many ways, a Facebook fan is more valuable than an e-mail list subscriber or a homepage visitor. That said, it’s important when approaching Facebook for the first time to be aware of the limitations and challenges the platform presents. First, businesses must attract visitors to their page. The is most easily accomplished with advertising and promotion both on and off Facebook. Then, those visitors must be encouraged to ‘like’ the page. Quality application development paired with an effective promotion or offer is an effective way to convert visitors into fans. Lastly, businesses must leverage and engage the fans they have worked so hard to gain.
We have a great deal of experience with Facebook page construction and social media management, and would love to help your business leverage Facebook as a marketing platform. In particular, we specialize in taking advantage of synergy between Facebook and other marketing platforms. We can ensure that your activities on Facebook are benefiting your SEO, e-mail marketing, content marketing, and online advertising efforts. We will use any promotions you are running to drive Facebook conversion, while at the same time expanding the reach and exposure of your promotion. We’ll work with you to ensure your offline marketing and existing web presence are effectively linked to your Facebook presence, and vise versa.